![]() (If you can convey emotion by using real people, all the better, but avoid using goofy stock images that’ll ring false.) Or, if you’re in ecomm, it could be someone blowing a massive bubble of your vegan chewing gum. If you’re running a SaaS company, this could be your killer app running on a sleek modern device. Ideally, a hero image should show the context of use. The Hero Imageįirst impressions are important, and the hero image (or background video) is likely the first visual element of your landing page that visitors will see. For a clickthrough page, it should also repeat your call-to-action (see below) to eliminate the need to scroll back up. It’s your mic drop, the climax of the story you’re telling about your offering, so make it count.Ī strong closing statement might provide a little urgency or it could remind the visitor why they’re there in the first place. A closing statement (optional)Ī closing statement backs up your unique selling proposition and gives your visitor one last chance to convert. What do they know now that they didn’t before? How can you drive your USP home now that they’ve been sufficiently primed and hyped? 1d. When writing one, consider what your reader knows that they didn’t when they first clicked. If your landing page runs long, it makes sense to remind visitors of your USP with a reinforcing statement toward the middle of the page.
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